Monday, 20 October 2008


Bandung is one of the cities that is famous with fashion style. Many people said that the clothes from Bandung are cheaper and more fashionable. One of the things that are popular from Bandung is about the import clothes; actually, it is not the brand new clothes but the clothes that have already worn or we usually call it second hand clothes. These kinds of clothes, especially in Bandung are popular with the name “Cimall” it stands for Cibadak Mall, the first place where its stuffs are sold. Different with Bandung of the name Cimall, in Medan these kinds of clothes popular with Monza clothes that stands for Monginsidi Plaza.
The clothes from Cimall are brought from abroad, such as Japan, Korea and China. Formerly, the existence of Cimall in Bandung is very apprehensive, because the sellers do not have a certain place to sell it stuffs. Now, the sellers of cimall might be happy because they have been given a place by the government to sell their stuffs. The moving of Cimall place from Cibadak to Tegal lega and finally to the wider place; Gede Bage, give a proof that cimol is liked by many people in Bandung. Although has moved to the farther place, but many people still look for the places where the second hand clothes are sold.
Mr. Harry Suherlan, the director marketing of Bandung trade center said, ”Bandung people like branded clothes, but they want to buy it with the cheapest prize, that is why, the business of second hand clothes reign in Bandung.”
Nowadays, shopping of second hand clothes has become a new trend. It is not a shame thing anymore to buy its stuffs, because some artist often buy it as I read from “ Marak Pakaian Cimall Di Bandung”, Pikiran Rakyat 10/2/2003.
Pikiran Rakyat “many artists usually buy these second hand clothes for their performance in the stage. Some of them interest to buy many clothes such as a unique slay, boot shoes, leather jacket until furred-jacket or coat that gives sense of gothic. .

There are many reasons why people buy clothes from Cimall, the clothes from Cimall is cheaper if we compared to the brand new clothes that sell in mall, supermarket or even clothing shop. For the example a branded jeans which if we buy it in supermarket, it can reach Rp500.000, but in cimol, it only cost Rp200.000, but I think it is not the main reason why people buy a clothes from Cimall. As I know, formerly the price of second clothes is very cheap, the price for one t-shirt is about Rp3000 but now it reaches 10.000. it is expensive indeed, but costumer seems not having a problem with it. The raising of the prize of its clothes gives the fact that Bandung people like it.
For me, clothes from cimall give self-satisfaction. Besides of its cheaper, we can see many choices if we buy a clothes from cimall, from old school until Hip hop style is available here, so for everybody who always want to be different in style, Cimall is the one places that is deserve to be considered.T-shirt from Cimall is more comfortable (although it is very tight) if compared to t-shirt from supermarket or even clothing shop.
In our country, the biggest consumers of the import clothes are the young people, considering, in their ages, looks like to be different is the thing that is counted. Sometimes they are shy if someone knows where they but it stuffs. The shyness of the second hand clothes consumer is driven by the response from some societies who consider it as the obnoxious thing because of the unobvious source. In England, the style of the second hand clothes had ever been popular in the year 1980’s and 1990’s. Indie groups and college student wore its clothes such as t-shirt, sneaker, jumper and jacket.
The advantages as the effect of the cimall that are give the job to the jobless people and give the chance to the people to sell something such as soft drink, snack, and etcetera, as the necessary of the consumers and producers of Cimall. Cimall also has become a paradise for the tailor because sometimes consumers get the clothes that its size too bigger in their bodies.
The disadvantages from the presence of the cimall that is can reduce the income of the common clothes sellers because of the competition in getting the consumer. Some people still sell their cimall clothes in the sides of the street in Bandung city that can damage the sight seeing. Considering cimall clothes as the clothes that have already worn, so many country will consider Indonesia as the lower country, because its citizen wear the clothes that has been considered as a garbage in other countries.
I guest that this kind of market will survive in our country, considering our country have a financial problem and it seems so hard to be overcome, furthermore this business gives the advantages for some people. Therefore, it is difficult to erase this market because it concerns with many people. The government should filter the clothes that are taken to Indonesia by the merchant because not all of the clothes are deserve to be worn.

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